08168958821
Home » Banking and Finance » COMPETITIVE STRATEGY AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDU...
COMPETITIVE STRATEGY AND ORGANIZATIONAL PERFORMANCE IN THE NIGERIAN BANKING INDUSTRY
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,202 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
Banks offer many vital services but must be seen to do so, by delivering efficient customer service. Service marketing is regarded as the pivotal force behind strategic planning and business operations, and, hence, as an intrinsic component of service organizational efforts.
This research project is thus a search part for physical evidence and marketing effectiveness of banks in Port Harcourt and the price and process of marketing effectiveness of banks in Port Harcourt.
Chapter one of the study lays a framework for subsequent chapters. Following the general introduction, the problem statement and the objective of the study which provided basis for the significance of the study and the hypothesis were stated. The limitations of this study were also highlighted.
In the literature review as contained in chapter two, works of various authors, international and local journals were reviewed to elicit views on service marketing mix and marketing effectiveness of banks.
Chapter three, research methodology, description of population and sampling procedure for data collection were discussed. Methods of questionnaire design, determination of sampling size and questionnaire distribution were also highlighted.
Chapter four was based on analysis of data collected. This chapter was sub-divided into data analysis, hypothesis testing and summary. Percentage table, figure and narration were carefully employed for proper understanding and testing of hypothesis.
Finally, chapter five was divided into summary of findings, recommendation and conclusion.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSMENT OF THE IMPACT OF AUDITING IN CONTROLLING FRAUD AND OTHER FINANCIAL IRREGULARITIES IN THE ...
INDUSTRY CHAPTER ONE INTRODUCTION Background of the Study It is no doubt that the Nigerian banking industry is characterized by a high level of compet...More »
Item Type: Project Material | 54 pages | 2,431 engagements |
- 2.
ASSESSING THE INFLUENCE OF INFORMATION TECHNOLOGY ON INTERNAL AUDITING PRACTICES - INVESTIGATING THE...
INVESTIGATING THE CHALLENGES OF AUDITING IN FINANCIAL INSTITUTIONS: A CASE STUDY OF INSURANCE COMPANIES IN CAMEROON CHAPTER ONE INTRODUCTION Backgroun...More »
Item Type: Project Material | 54 pages | 386 engagements |
- 3.
THE ADOPTION INFORMATION TECHNOLOGY AND THE IMPROVEMENT OF
CUSTOMER SATISFACTION OF SELECTED BANKS IN JOS PLATEAU STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study All banks operating in Nigeria mu...More »
Item Type: Project Material | 54 pages | 2,920 engagements |
- 4.
THE IMPACT OF FEDERAL STUDENT LOAN INTEREST RATES ON BORROWER REPAYMENT BEHAVIOR IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study Student loans have become a crucial element of worldwide higher education finance. In the last ten...More »
Item Type: Project Material | 54 pages | 1,597 engagements |
- 5.
FINANCIAL TECHNOLOGY (FINTECH)AND CUSTOMER SATISFACTION IN NIGERIA. (A CASE STUDY OF OPAY)
CHAPTER ONE INTRODUCTION 1.1 Background of the study Globally, technology has permeated every facet of our lives, encompassing social interactions, ed...More »
Item Type: Project Material | 54 pages | 1,175 engagements |
- 6.
AN ASSESSMENT OF THE EFFECTS OF MULTIPLE BANK CHARGES ON THE CUSTOMER'S BANKING DECISION
CHAPTER ONE INTRODUCTION Background of the Study The selection of a banking institution may be impacted by various factors. Cost may or may not be the...More »
Item Type: Project Material | 54 pages | 1,640 engagements |