Home » Marketing » MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONT...

MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 3,989 times

Delivery: Within 24 hours
CHAPTER ONE
1.1     INTRODUCTION
It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data.
          This situation is a complete research from what previously existed in the past, marketing executives did not have a deal with an oversupply of information for planning and controlling purposes. In most cases, they gathered what little data they could and hoped that their decisions would be reasonably good.
          In fact, it was for this reason that marketing information system (MIS) came to be recognized as an extremely valuable staff function. It provides marketing management with information where previously they had been little or none and there by alleviated to a great extent the avidity of information for marketing planning and control. However, marketing management in many company as failed to store marketing information and much valuable marketing information is lost when marketing personnel change jobs and companies.

This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Assignments
Business Plans
e-Books
Journals
Project Materials
Proposals
Seminar Reports
Term Papers

Delivery: Within 24 hours

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

What's your project topic?

Comment on Facebook:

See More Marketing Final Year Research Project Topics & Materials In PDF & Doc | iproject

More Project Material Departments