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THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA

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THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA

ABSTRACT


This study dealt on the economic analysis of ginger (Zirrgiher. qf~cinnle Ii)
marketing in Kaduna State, Nigeria. The specific objectives were to determine the
situation of the domestic market, and type of intermediaries involved; to ascertain and
determine the channels and marketing margin for ginger, to determine the volume,
destination and value of exports and derive policy implications based on the research
findings.
Purposive sampling method was used to select three local government areas from
Southern Kaduna for the study. The local government areas and markets selected were
Kagarko, Kachia and Jaba. The reason being that these three local government areas were
those with the largest markets for ginger in the state. 

Instrunlent of data collection was a well structured and pre-tested questionnaire.
The result indicated that 36% of the respondents were between 3 1 and 40 years old
while 63.3 percent others were between 41 and 60 years. On marital status, 81.7 percent
were married while 16.7 percent others were single. Most of the respondents (60%) were
literate while the remaining 40.0% others had no formal education. The average household
size of the respondents was 8.4. Occupational distribution of the respondents showed that
75.0% of the respondents were farmers (producers) while 25.0% others were either traders
and/or civil servants.
The market structure of ginger in areas under study was characterised by
oligopolistic mode of competition. The reason being the existence of few market
organisations to which most potential sellers and buyers were required to belong.
The marketing channel for ginger was a network of activities

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