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Project topics and materials on "Advertising message"

  • 1. THE EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR

    » CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out from quantitative perception and utilized in depth interviews to gather most of the fact. Questionnaires were also used but it’s finding simply supported data’s collected th...Continue Reading »

    Item Type: Project Material |  50 pages |  6,219 engagements | 

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