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Project topics and materials on "beverages"

• 1. THE IMPACT OF MARKETING INTELLIGENCE SYSTEM ON SALES OF BEVERAGES.

  »   CHAPTER ONE: INTRODUCTION 1.1 Background of the study Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be jeopardized if they do not prepare for these changes, which occur at such a rapid pace. The goal of m...Continue Reading »

  Item Type: Project Material |  52 pages |  2,909 engagements | 

• 2. THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES

  » THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:3) Its concept is a philosophy of business which state that the customer wa...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements |