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Project topics and materials on "brand loyalty"

• 1. A CRITICAL EXAMINATION OF THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND CUSTOME...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY             In today's business environment, every firm is attempting to attract clients' attention by establishing a distinct brand image for their products. Consumers frequently see Pepsi as being more "young," Coke as being more "genuine and honest," and Dr. Pepper as being more "non conformist and entertaining" (Aaker 1997,). "Bra...Continue Reading »

  Item Type: Project Material |  57 pages |  2,101 engagements | 

• 2. ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZEN...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, restriction...Continue Reading »

  Item Type: Project Material |  53 pages |  2,377 engagements | 

• 3. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY

  » IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of particulars products and services by consumer. In today’s marketing, organization are concerned o...Continue Reading »

  Item Type: Project Material |  59 pages |  0 engagements | 

• 4. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY CHAPTER ONE 1.1  INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promotions can attract brand switchers and generate good sales within a short span of time. They can encou...Continue Reading »

  Item Type: Project Material |  58 pages |  0 engagements | 

• 5. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY

  » THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in today’s competitive and adverse economy without effective marketing of its goods and services. Now, it...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements |