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Project topics and materials on "Buying behaviour"

• 1. THE EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR

  » CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out from quantitative perception and utilized in depth interviews to gather most of the fact. Questionnaires were also used but it’s finding simply supported data’s collected th...Continue Reading »

  Item Type: Project Material |  50 pages |  6,219 engagements | 

• 2. INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE S...

  » INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The survival and growth of organizations in today’s fast paced, globalized and increasing competitive market is dependent on their ability to satisfy—and even delight customers. Customers’ satisfaction and delight hinge heavily on organizati...Continue Reading »

  Item Type: Project Material |  56 pages |  5 engagements |