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Project topics and materials on "Effectiveness of sales promotion"

• 1. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

  » Chapter One: Introduction 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individu...Continue Reading »

  Item Type: Project Material |  50 pages |  7,093 engagements | 

• 2. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  Item Type: Project Material |  50 pages |  5,412 engagements | 

• 3. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,498 engagements |