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Project topics and materials on "Evaluation of promotional tools"

• 1. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

  » ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »

  Item Type: Project Material |  50 pages |  5,459 engagements |