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Project topics and materials on "Evaluation of service industry"

• 1. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN SERVICE INDUSTRY

  » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes th...Continue Reading »

  Item Type: Project Material |  50 pages |  5,417 engagements |