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Project topics and materials on "Impact of product quality"

• 1. PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE

  » CHAPTER ONE INTRODUCTION 1.0    GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved in giving those features and characteristics to a product which differentiate it from another one a...Continue Reading »

  Item Type: Project Material |  50 pages |  5,927 engagements | 

• 2. THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY

  » ABSTRACT   This research revealed extensively the impact of product quality on consumer brand loyalty. The main purpose was to find out the impact of product quality on consumer brand loyalty as generated high profit to Intercontinental distiller limited products in Ota, Ogun State. Both primary and secondary data collection method were used in gathering information, books journals and past proje...Continue Reading »

  Item Type: Project Material |  50 pages |  5,651 engagements |