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Project topics and materials on "Impact of public relations practice"

• 1. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has...Continue Reading »

  Item Type: Project Material |  50 pages |  4,955 engagements |