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Project topics and materials on "Market share"

• 1. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...

  » CHAPTER ONE   1.1      INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”.   However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers hav...Continue Reading »

  Item Type: Project Material |  50 pages |  7,147 engagements | 

• 2. SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY

  » CHAPTER ONE BACKGROUND TO THE STUDY   1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly accessible” (Smith and Taylor, 2004, p 4) which makes the...Continue Reading »

  Item Type: Project Material |  50 pages |  6,187 engagements | 

• 3. EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE ...

  » ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC Owerri as a case study. The objective which the researcher intended to achieve were as follows, to appraise the current sales force motivational programme of the NBC, to identify if there are defects in the current sal...Continue Reading »

  Item Type: Project Material |  50 pages |  4,828 engagements | 

• 4. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...

  » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have tr...Continue Reading »

  Item Type: Project Material |  50 pages |  5,249 engagements | 

• 5. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE OR...

  » THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at the ...Continue Reading »

  Item Type: Project Material |  50 pages |  0 engagements |