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Project topics and materials on "Marketing strategy"

• 1. EFFECT OF MARKETING STRATEGY

  » Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short term or permanent basis. The American Marketing Association most recently defined Marketing as "the activity, set of institut...Continue Reading »

  Item Type: Project Material |  50 pages |  5,693 engagements | 

• 2. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY

  » ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey metho...Continue Reading »

  Item Type: Project Material |  50 pages |  4,996 engagements | 

• 3. MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  4,736 engagements | 

• 4. MARKETING STRATEGY IN THE HOTEL INDUSTRY

  » CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.  The Hotel Industry comprises of three industries which are: ·        Companies involved in constructing, deve...Continue Reading »

  Item Type: Project Material |  50 pages |  6,797 engagements | 

• 5. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

  » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

  Item Type: Project Material |  50 pages |  7,494 engagements | 

• 6. MARKETING STRATEGY FOR AIRLINES

  » ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures were reviewed in chapter two in order to expantia...Continue Reading »

  Item Type: Project Material |  50 pages |  5,745 engagements | 

• 7. A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL P...

  » A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING  ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study  Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application...Continue Reading »

  Item Type: Project Material |  57 pages |  2,870 engagements | 

• 8. AN EVALUATION OF MARKETING STRATEGY AND ITS EFFECT ON ORGANIZATIONAL PRODUCTIVIT...

  »   CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Organizations must be competitive in order to serve targeted groups effectively, meaningfully, and sustainably through the creation of proper marketing strategies. market competitiveness in today's business climate is a result of how well businesses can design and implement strategies, but competitiveness may also influence the character...Continue Reading »

  Item Type: Project Material |  51 pages |  2,101 engagements | 

• 9. ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN...

  » ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR  IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of the use of new technologies are essential for local and international businesses in order to gain a...Continue Reading »

  Item Type: Project Material |  59 pages |  2,904 engagements | 

• 10. AN ASSESSMENT OF THE IMPACTS OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN...

  » AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION CHAPTER ONE INTRODUCTION                                     1.1       BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub dividing of a market into district subset of customers where a...Continue Reading »

  Item Type: Project Material |  57 pages |  1,928 engagements | 

• 11. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

  » GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1       Background of the Study Marketing is warfare without a gunshot. It is psychological and is fought in the minds of the customers and consumers. The barrage of advertising in TV and magazines, depicting products of various shapes and sizes, prices of all sorts, placed wher...Continue Reading »

  Item Type: Project Material |  53 pages |  0 engagements | 

• 12. IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA ...

  » IMPACT OF EFFECTIVE MARKETING COMMUNICATION ON MANUFACTURING COMPANY IN NIGERIA (A CASE STUDY OF NORTHERN BAG MANUFACTURING COMPANY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the element of marketing strategy is promotion included also are price, product, and place. If the target public are not adequately communicated or not good knowledge about product/service, the marketing str...Continue Reading »

  Item Type: Project Material |  50 pages |  2,003 engagements | 

• 13. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that ben...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements | 

• 14. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE ...

  » THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1 Background to the study To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the function...Continue Reading »

  Item Type: Project Material |  54 pages |  68 engagements |