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Project topics and materials on "Promotional factor"

  • 1. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

    » CHAPTER ONE   INTRODUCTION   BACKGROUND OF THE STUDY   Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)       Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

    Item Type: Project Material |  50 pages |  4,669 engagements | 

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