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Project topics and materials on "Relevance of consumer buying behaviour"

• 1. EFFECT OF CONSUMER BUYING BEHAVIOUR ON THE PURCHASE OF INSURANCE PRODUCTS

  » CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day to day basis, and they occasionally make buying decisions which will affect their lives for years to come. At the same time, consumer...Continue Reading »

  Item Type: Project Material |  50 pages |  8,570 engagements |