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Project topics and materials on "Relevance of product differentiation"

• 1. PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRO...

  » ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the segmenting differentiating product for easy identi...Continue Reading »

  Item Type: Project Material |  50 pages |  4,893 engagements |