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Project topics and materials on "Relevance of sales promotion"

• 1. THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORG...

  » CHAPTER ONE   1.1      INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products.  At that time, we had what was called “sellers’ market”.   However, with the current economic trend in Nigeria markets, especially at the inception of Structural Adjustment Programme (SAP), the reversal is the case. Manufacturers hav...Continue Reading »

  Item Type: Project Material |  50 pages |  7,042 engagements | 

• 2. THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPA...

  » ABSTRACT   The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc.   The introduction part of this study as contained in chapter one extensively include an over view of area of study, the importance and the effect of sales promotion in...Continue Reading »

  Item Type: Project Material |  50 pages |  4,777 engagements | 

• 3. THE ROLE OF SALES PROMOTION ON THE PROFITABILITY OF A FIRM’S PRODUCT IN A DEPR...

  » ABSTRACT The aim of this study is to evaluate the impact of sales promotion on the profitability of a firm’s product in a depressed economy. The challenges that propelled this study revolved around the fact that some organizations are not worry of the impact of sales promotion on alcoholic drink industry in Nigeria and a downward economic trend. Failure on the part of the organization to assess ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,312 engagements | 

• 4. THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION

  » ABSTRACT This research was under taken to elicit the effect of sales promotion on consumer buying decision using Coca Cola Bottling Company as a case study. The main objective of this study is to know how sales promotion have helped in consumer buying decision and to also know it have succeeded in increasing the buying and drinking habit of Coca Cola products. In this case the survey method was us...Continue Reading »

  Item Type: Project Material |  50 pages |  5,169 engagements | 

• 5. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,228 engagements |