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Project topics and materials on "Sales management"

• 1. SALES MANAGEMENT IN THE BREWERY INDUSTRY

  » ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In order to solve these problems, research question (questionnaires) were ser...Continue Reading »

  Item Type: Project Material |  50 pages |  5,109 engagements | 

• 2. THE ROLE OF SELLING AND SALES MANAGEMENT IN MARKETING

  »   CHAPTER ONE INTRODUCTION   1.1  BACKGROUND OF THE STUDY Firms are putting a lot of effort into establishing and sustaining tight, cooperative partnerships with a small number of vendors, consumers, and channel partners in order to create long term competitive advantages. Firms generate value across these partnerships by differentiating their offerings and/or lowering their prices (Ber ling, 1...Continue Reading »

  Item Type: Project Material |  52 pages |  3,874 engagements | 

• 3. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

  » THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE CHAPTER  ONE 1.0              INTRODUCTION The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of wee...Continue Reading »

  Item Type: Project Material |  56 pages |  112 engagements |