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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION

  » CHAPTER ONE 1.0     Introduction Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for. In the real sense, it is the method used by companies for creating awareness of their...Continue Reading »

  Item Type: Project Material |  65 pages |  18,426 engagements | 

• 2. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE

  » CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour. Consumer’s decision to buy a particular product is usually subjecte...Continue Reading »

  Item Type: Project Material |  65 pages |  7,022 engagements | 

• 3. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY...

  » CHAPTER ONE 1.0     INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process.  It must...Continue Reading »

  Item Type: Project Material |  65 pages |  6,322 engagements | 

• 4. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLI...

  » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensi...Continue Reading »

  Item Type: Project Material |  65 pages |  7,258 engagements | 

• 5. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU...

  »     A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE     CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing   industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, A...Continue Reading »

  Item Type: Project Material |  65 pages |  7,242 engagements | 

• 6. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRI...

  » THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY    NIG. PLC, 9TH MILE CORNER ENUGU) CHAPTER ONE INTRODUCTION         The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to outsell the oth...Continue Reading »

  Item Type: Project Material |  87 pages |  7,710 engagements | 

• 7. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES

  » .  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.  ...Continue Reading »

  Item Type: Project Material |  89 pages |  7,908 engagements | 

• 8. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT.

  » PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC   NNEWI ANAMBRA STATE)   CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981). Definitions 1.      �...Continue Reading »

  Item Type: Project Material |  103 pages |  6,893 engagements | 

• 9. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITAB...

  » CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION   BANK PLC, OKO)     CHAPTER ONE INTRODUCTION         The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997) defines profitability as t...Continue Reading »

  Item Type: Project Material |  86 pages |  6,753 engagements | 

• 10. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKI...

  » (A CASE STUDY OF SELECTED COMMERCIAL BANK   IN DELTA STATE)   TABLE OF CONTENTS Title page                                                        i Certification                                                     ii Dedication                                           �...Continue Reading »

  Item Type: Project Material |  77 pages |  5,681 engagements | 

• 11. AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING

  » AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING     ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and marg...Continue Reading »

  Item Type: Project Material |  32 pages |  8,436 engagements | 

• 12. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK

  » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A   ANAMBRA STATE) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria economy. Soft drinks are produced by the soft drinks industries within and outside the country and careful...Continue Reading »

  Item Type: Project Material |  87 pages |  6,280 engagements | 

• 13. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS

  » (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH   MAGAZINE)   ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divid...Continue Reading »

  Item Type: Project Material |  57 pages |  6,030 engagements | 

• 14. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING PREFRENCE

  » (A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the packaging to the production department. However modern marketing managers regard packaging as a supplementary ...Continue Reading »

  Item Type: Project Material |  61 pages |  6,118 engagements | 

• 15. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE ...

  »   To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has been defined and conceptualized in various ways, de...Continue Reading »

  Item Type: Project Material |  75 pages |  9,297 engagements | 

• 16. STRESS AND COPING STRATEGIES AMONG MARKET TRADERS

  » (A CASE STUDY OF MAKURDI LOCAL GOVERNMENT)     project will be available within 1 3 days...Continue Reading »

  Item Type: Project Material |  65 pages |  8,738 engagements | 

• 17. IMPACT OF BRANDING AND ADVERTISEMENT ON THE MARKETABILITY OF SME

  »   project will be available within 1 3 days...Continue Reading »

  Item Type: Project Material |  65 pages |  7,212 engagements | 

• 18. THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN AN ORGANIZATION

  »   (A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY)   CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods and services for the ultimate purpose of satisfying human needs (Ihionkhan, 2008). Sellers and buyers sought to understan...Continue Reading »

  Item Type: Project Material |  61 pages |  11,029 engagements | 

• 19. THE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION

  »   (A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with them in advantage of the organization and its shareholders”. From this definition apparent role in s...Continue Reading »

  Item Type: Project Material |  55 pages |  13,202 engagements | 

• 20. MARKETING RESEARCH AS A TOOL FOR INCREASED

  » PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC)     CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited Enugu as a Case Study.         The term Marketing Research can be seen as the appl...Continue Reading »

  Item Type: Project Material |  105 pages |  7,261 engagements | 

• 21. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

  » THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIORCHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social media has changed the way consumers and marketers com...Continue Reading »

  Item Type: Project Material |  79 pages |  26,477 engagements | 

• 22. EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

  » EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers go...Continue Reading »

  Item Type: Project Material |  80 pages |  10,415 engagements | 

• 23. THE IMPACT OF MARKETING INFORMATION SYSTEM ON SALES PERFORMANCE

  » OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNAABSTRACT   A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research project studies the impact of marketing information system on sales performance of Peugeots Automobile Nigeria (PAN)...Continue Reading »

  Item Type: Project Material |  61 pages |  11,051 engagements | 

• 24. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

  » (A case study of MTN, Ahmadu Bello Way Kaduna)ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the organisation. The focus...Continue Reading »

  Item Type: Project Material |  67 pages |  12,201 engagements | 

• 25. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE

  »  (A CASE STUDY OF MTN NIGERIA KADUNA)    ABSTRACT  Marketing strategies have been the effective tool available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the effect of...Continue Reading »

  Item Type: Project Material |  89 pages |  12,045 engagements |