Marketing Project Topics & Materials In PDF, Doc.

1. IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT ...

» TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition of Terms References CHAPTER TWO: LITERATURE REVIEW 2.1 Theoretical Framework 2.2 Factors that contributes to ...Continue Reading »

Item Type: Project Material | 71 pages | 13,412 engagements |

2. PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT

» A CASE STUDY OF NKUTUME ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in creating awareness. This project w...Continue Reading »

Item Type: Project Material | 34 pages | 7,183 engagements |

3. MARKETING OF LOCAL MADE PRODUCT

» A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. The objectives of the study are as follows: 1. Investigating the marketing...Continue Reading »

Item Type: Project Material | 72 pages | 12,239 engagements |

4. THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU A...

» ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of aerial detergent companies in Enugu and Abia. The sample for the study is fifty subjects stratified random sampling technique was employ...Continue Reading »

Item Type: Project Material | 54 pages | 8,977 engagements |

5. EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTR...

» (A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of custom...Continue Reading »

Item Type: Project Material | 72 pages | 8,345 engagements |

6. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION

» RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems tha...Continue Reading »

Item Type: Project Material | 94 pages | 6,517 engagements |

7. THE MARKETING OF EDUCATIONAL SERVICE

» (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and em...Continue Reading »

Item Type: Project Material | 110 pages | 8,012 engagements |

8. MARKETING OF CATERING SERVICES IN ENUGU STATE

» (A CASE STUDY OF MR. BIGG’S CATHERING SERVICE ENUGU. ABSTRACT This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The objectives of the study among other things includes; To determine whether customers are satisfied with the service quality offered by Mr. Biggs in the marketing of catering ser...Continue Reading »

Item Type: Project Material | 92 pages | 9,161 engagements |

9. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE

» . (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mer...Continue Reading »

Item Type: Project Material | 51 pages | 6,530 engagements |

10. THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE

» (A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as delivery, maintenance, installations, guarantees and warranty, on consumer patronage. It further seeks to address su...Continue Reading »

Item Type: Project Material | 75 pages | 11,729 engagements |

11. THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS.

» (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Chapter one deals with the nature and s...Continue Reading »

Item Type: Project Material | 78 pages | 17,701 engagements |

12. PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET

» (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product Innovation enhance organization Image than old products, also to find out the consumer Improved quality to existin...Continue Reading »

Item Type: Project Material | 89 pages | 7,728 engagements |

13. THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE.

» (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere ...Continue Reading »

Item Type: Project Material | 51 pages | 6,604 engagements |

14. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE

» ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were: The main objectives were: To know what market segmentation and positioning is al about as it involves the company under study. To known how the company’s sales is structured. This could be geographically, regionally or customer structured a...Continue Reading »

Item Type: Project Material | 88 pages | 14,271 engagements |

15. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES

» (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Three hypotheses were formulated, to test for hypotheses. a)...Continue Reading »

Item Type: Project Material | 121 pages | 6,739 engagements |

16. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION

» RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems that may h...Continue Reading »

Item Type: Project Material | 69 pages | 7,216 engagements |

17. EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK

» EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA COLA SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create awareness of their product, stimulate and arose custome...Continue Reading »

Item Type: Project Material | 112 pages | 11,673 engagements |

18. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

» ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the wholesalers and retailers in the market. The generated data was analyzed using descriptive statistic tool and the major...Continue Reading »

Item Type: Project Material | 96 pages | 9,595 engagements |

19. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS

» (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. · To deter...Continue Reading »

Item Type: Project Material | 104 pages | 8,187 engagements |

20. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

» ( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on ...Continue Reading »

Item Type: Project Material | 101 pages | 15,160 engagements |

21. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUG...

» (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. · To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. · To d...Continue Reading »

Item Type: Project Material | 144 pages | 7,822 engagements |

22. THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

» ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and secondary data were extensively used in data collection. Tools as questionnaires, study of documents and observation of things and people were employed as a method of data collection. T...Continue Reading »

Item Type: Project Material | 73 pages | 6,980 engagements |

23. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

» (A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their services. The research instrument...Continue Reading »

Item Type: Project Material | 89 pages | 15,405 engagements |

24. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

» Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. The research evaluated the effectiveness and efficient use of marketing ...Continue Reading »

Item Type: Project Material | 126 pages | 6,983 engagements |

25. EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY

» (A CASE STUDY OF CHOKI LABORATORY) ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of Choki Laboratory ...Continue Reading »

Item Type: Project Material | 83 pages | 8,474 engagements |

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