Marketing Project Topics & Materials In PDF, Doc.

1. PROMOTIONAL STRATEGY OF MR BIGGS KADUNA BRANCH AND ITS IMPACT ON SALES TURNOVE

» R ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional mix elements? What are the effects of promotional mix elements that is used Mr. Biggs fast food outlet in Kaduna metropolis o...Continue Reading »

Item Type: Project Material | 50 pages | 9,156 engagements |

2. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE PHONE OPERATORS

» (A Case Study of MTN Nigeria Plc) ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the project subject matter an appraisal of sales promotion on the choice of mobile phone. The study gives an in depth historical ...Continue Reading »

Item Type: Project Material | 68 pages | 7,398 engagements |

3. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN FINANCIAL SERVICES MARKETING...

» (A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA) TABLE OF CONTENT Title page i Declaration ii Approval page ...Continue Reading »

Item Type: Project Material | 86 pages | 6,718 engagements |

4. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES

» (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON) ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing con...Continue Reading »

Item Type: Project Material | 87 pages | 7,466 engagements |

5. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE

» IN ENUGU METROPOLISCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS. Rightly, from the time immemorial, there had been several cases of the purchase of different brand of beverages consumption either domestically or for commenced purpose. Consumer brand preference in the purchase of bevera...Continue Reading »

Item Type: Project Material | 56 pages | 8,639 engagements |

6. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

» CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers. The efficiency of marketing as a cannel of commitment to the c...Continue Reading »

Item Type: Project Material | 96 pages | 8,325 engagements |

7. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY

» (A CASE STUDY OF EMENIT NIGERIA PLC.) ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Worker...Continue Reading »

Item Type: Project Material | 58 pages | 7,624 engagements |

8. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS

» The role of advertising on the marketing of suitcase in enugu metropolis (a case study of Jumatex suitcase enugu) ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are: 1. To determine the extent custo...Continue Reading »

Item Type: Project Material | 67 pages | 6,955 engagements |

9. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK ...

» THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR A CASE STUDY OF DIAMOND BANK PLC CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research s...Continue Reading »

Item Type: Project Material | 50 pages | 11,223 engagements |

10. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER ...

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and services are at the nucleus of economic growth and development. The ability to innovate has caused researchers to study activities leading to initiative advancement of individuals and organization...Continue Reading »

Item Type: Project Material | 50 pages | 9,230 engagements |

11. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS

» IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state urban is a lucrative venture. Although, fishes are marketed in different forms either as fresh, smoked or dried f...Continue Reading »

Item Type: Project Material | 60 pages | 16,153 engagements |

12. The impact of personal selling on sale volume

» of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. T...Continue Reading »

Item Type: Project Material | 57 pages | 20,463 engagements |

13. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

» IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new ...Continue Reading »

Item Type: Project Material | 81 pages | 16,955 engagements |

14. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS

» ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the coun...Continue Reading »

Item Type: Project Material | 75 pages | 8,637 engagements |

15. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS

» (A CASE STUDY OF ROYAL ARK HOTEL LIMITEDABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this projec...Continue Reading »

Item Type: Project Material | 93 pages | 7,363 engagements |

16. PRODUCT PLANNING AND DISTRIBUTION

» (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. To understand the idea of product planning, product distribution and its circle. To know system of planning and distribution. To apprehend the effect of product distribution and planning a...Continue Reading »

Item Type: Project Material | 94 pages | 9,418 engagements |

17. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

» (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campai...Continue Reading »

Item Type: Project Material | 81 pages | 12,294 engagements |

18. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON IN ENUGU...

» (A CASE STUDY OF AFTER 8 SALOON) ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the impact of public re...Continue Reading »

Item Type: Project Material | 67 pages | 7,290 engagements |

19. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODU...

» PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port Harcourt were ra...Continue Reading »

Item Type: Project Material | 50 pages | 13,983 engagements |

20. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS

» (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this stud...Continue Reading »

Item Type: Project Material | 112 pages | 10,423 engagements |

21. PROBLEMS AND PROSPECTS OF QUALITY CONTROL IN MANUFACTURING FIRMS

» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often times this gal is not achieved due to some problems in the firms. The quality of any firms products or servi...Continue Reading »

Item Type: Project Material | 62 pages | 10,575 engagements |

22. PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT

» (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research ...Continue Reading »

Item Type: Project Material | 81 pages | 9,947 engagements |

23. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS (BEAUTY AIDS) IN NIGER...

» ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufact...Continue Reading »

Item Type: Project Material | 75 pages | 8,919 engagements |

24. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY O...

» THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers...Continue Reading »

Item Type: Project Material | 69 pages | 7,593 engagements |

25. AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER EN...

» ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water in Enugu metropolis. To determine the impact of distribution on the profitability of Yoyo pure wate...Continue Reading »

Item Type: Project Material | 77 pages | 7,676 engagements |

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